Objective: By the end of this lesson, you'll be able to define AI and machine learning and understand how these concepts compare and contrast with human intelligence.

Subtopics:

1. Defining AI: We'll start by demystifying the term AI, or artificial intelligence. We'll discuss how it's about creating systems capable of performing tasks that usually require human intelligence.
2. Understanding Machine Learning: We'll delve deeper into machine learning, a subset of AI that involves training machines to learn from data and make decisions or predictions.
3. AI vs. Human Intelligence: This section will cover how AI and human intelligence differ and how they're alike. We'll also explore why these similarities and differences matter in the world of business and branding.
4. Real-world Examples: We'll examine real-world applications of AI and machine learning, highlighting how they're already making waves in various industries.

Activities:

1. Discussion: What are some ways you've interacted with AI or machine learning in your daily life, even if you didn't realize it at the time?
2. Quiz: A short quiz to test your understanding of the concepts covered in this lesson.

By the end of this lesson, you'll have a foundational understanding of AI and machine learning and how they stack up against human intelligence. This understanding will form the basis for the rest of our course as we delve into how AI can be used in business and branding.